Graphite Design Group Introduces Brand Experience Ideation Studio


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SEATTLE, WA—Seattle-based architecture and design firm Graphite Design Group has launched Studio 6B, offering a suite of expanded services to support both established and emerging brands in navigating the constantly evolving retail landscape. This initiative aims to redefine how brands engage with consumers, ensuring more compelling and consistent connections across digital and physical experiences.

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Studio 6B is led by Alex Shapleigh, Graphite’s newest Principal and proven creative leader in the Retail and Brand Experience space. With over 25 years of experience, Alex has helped global brands including REI, AT&T, Nike and Nordstrom create unforgettable experiences, ranging from Flagships and Concept Stores to New Format explorations and Branded Prototypes.

Alex's experience as a senior creative leader at international design firms and most recently leading REI’s internal Physical Design and Experience team, has given him a broad perspective on the business, brand, and customer imperatives that drive design.

“We are excited to have Alex join the firm to be an integral part of Graphite’s future growth and evolving capabilities. His calm energy, creativity and optimism will no doubt have positive impact on the clients we serve and team members alike.”

- Peter Krech, Founding Principal

Leading Studio 6B with Alex are Founding Principal Martin Hill and Director of Brand Strategy James Sundstad. Martin Hill co-founded Graphite in 2012, after more than two decades of retail experience with major brands such as Apple, JP Morgan Chase, and Amazon. James brings decades of global experience as a creative director and brand strategist with work spanning hospitality, fashion retail and food & beverage categories.

The new studio will provide expanded front-end services, including Experience Strategy, Customer Insights and Brand Translation through New Concept development and Prototype delivery, effectively building upon Graphite's proven expertise and extensive portfolio of commercial, retail, and mixed-use projects for high-profile brands such as Vulcan, Amazon, Google, and Starbucks.

About Graphite Design Group

Graphite Design Group is a Seattle-based design firm recognized for crafting people-focused integrated environments that elegantly solve complex problems. Their diverse portfolio spans office, retail, hospitality, and mixed-use typologies, serving a broad clientele from boutique retail spaces to $400M development projects. With a team of experienced architects and designers, Graphite Design Group seamlessly blends creativity with functionality, consistently delivering bespoke designs that surpass expectations. For more information, please visit and follow on LinkedIn and Instagram.