2020
Rufus
client
Amazon
type
Experience Design
location
Seattle, WA
Inspired by the transforming art of origami as a metaphor for the client’s innovative ethos, this Experience Design refresh brought new life and reuse to existing elements, re-imagined through a fresh, colorful lens, bringing warmth and vitality to the space.
W
e strategically located moments of iridescent color, geometric origami-inspired patterns, dimensional art and loads of discoverable moments, including true scale, hand folded origami, to bring levity to the space, to improve wayfinding throughout, and to celebrate the legacy of the brand’s quirky culture from day one.
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Experience Design